Habegger AG, Immersive events, exhibition architecture, scenography

Habegger AG was asked to develop lamps for the Prime Tower foyer area. The brief was to support the architecture, but make sure that the light does not detract from the harmony of the space.

The end result: 5 hanging lamps with a long quadratic lattice structure made of light-permeable acrylic glass rods illuminated by LEDs housed in two polished steel caps at both ends. The multi-chip LEDs cover the whole colour spectrum with an RGB mix that can be controlled dynamically by intelligent software.

Swisscom AG underwent a rebranding. For the various trade shows, lights were needed that would visually communicate the specific character of the new brand. The lights needed to contribute to a more emotional and differentiated image.

We developed, oversized lights, called "Swisscom clouds", that were strongly inspired by the circular elements of the moving Swisscom brand logo. The lamps, which were designed, planned and produced in-house with the customer, take on the Swisscom colours creating a playful bridge between the exhibition architecture and the lighting.