Experiencing content through games enriches most events and gives them that certain something. We’ll show you 10 gamification elements that definitely shouldn’t be missing from your event.
Gamification is the continuation of interaction, whereby two-way communication with the target group is implemented in a fun way. Challenge your audience with more than just voting: thanks to the ten following elements, your interaction will become a fun experience!
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Rules of the game |
It sounds obvious, but there’s an art to making the rules of the game as simple as possible for all of the participants and yet formulating them in line with the game logic. The more gamification elements that are integrated into the game, the greater the challenge.
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Leaderboard |
A leaderboard provides an additional incentive. After all, who doesn’t want to be right on top of the podium? An absolute must for any gamification with a points system.
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Levels |
Difficulty levels help to integrate all the participants into the game, regardless of their level of knowledge or their skills. No one is excluded and everyone is challenged according to their playing level. The positive effect: levels also draw players in – entirely true to the motto: higher, further, faster.
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Quests |
A good game needs a good storyline. A specific and coherent task is the basis for any game and gives it legitimacy. The event content is linked in an exciting way: an adventure here, a challenge there and, ultimately, a happy ending.
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Points |
Gamification without points is like Christmas without gifts. If you are competing in the game, it is essential that your performance is rated. This is also the only way to establish a leaderboard (see point 1).
Would you like to learn more about gamification in live communication? Then listen to “RADAR – the Habegger podcast” on the topic.
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Awards & certificates |
Awards pay into our neural reward system. Acknowledgements trigger positive feelings and drive us to continue participating in the game so that we can experience this feeling again and again. We also feel proud if, at the end, we can put a certificate up on our wall or share it with the world on our digital channels.
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Collectibles & currencies |
A gamification element that is mainly known from online games. As part of the quest, objects, NFTs or coins are collected, which can ultimately be used to complete challenges or can be exchanged for an equivalent value. However, this idea can also be adapted to a live event: the points or objects collected can, for instance, be exchanged for company merchandising products. Cool or what?
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Geographical maps |
No matter whether in digital or physical games, maps have always appealed to people – whether the map is used to get an overview of the game environment or as a key element to find the legendary treasure.
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Virtual environments |
A virtual space is essential for purely virtual events. Without this, not only gamification but also other aspects of the event, such as networking, are difficult. In the virtual room, the event agenda should be mixed in with other game components so that the participants can spend their time in the virtual environment and, if possible, exchange any points, currencies or collectibles (see point 7) in a specially created shop.
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Game establishment through daily check-in |
At a multi-day event, a game should be established across all of the days. This is achieved through a storyline (point 4), as well as by creating specific incentives that tie in with the reward system. More points when you log in multiple times, or a constantly updated leaderboard (point 2). This keeps the tension and motivation high!
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