Artificial intelligence is increasingly finding its way into our everyday lives. But can this technology also be used in live communication? Our verdict is a clear: yes!
Whether it is smart home technology, face recognition or voice assistants — devices using computational intelligence have been around for a while. Right now, there is no avoiding artificial intelligence (AI). That is thanks to the chat bot ChatGPT from OpenAI. This AI produces professional texts, has a perfect answer to almost any question and recently even successfully passed a master’s degree in the USA.
AI in live communication
But how can we use AI in the live communication domain? “At Habegger we see enormous potential for our sector”, explains Malik Zayat, creative consultant and member of the internal AI working group. The group has been tackling this topic for some time. At the moment, artificial intelligence is especially being used for image creation. “It is an efficient, inexpensive and exciting tool during the design phase and for generating mood images”, says Malik.
Our frequently used tools:
DALL·E 2 from OpenAI, for realistic images
Midjourney, for artistic images
In future, he says, AI will find even broader applications: “At visitor centres, trade fairs and events, AI can offer added value wherever an interactive element is desired.” If you imagine being able to automatically adjust the lighting or audio depending on the audience mood at an event, this could also offer exciting possibilities, he adds.
A new paintbrush
Aren’t we just putting ourselves out of the picture with this approach? “No”, says the expert and he goes on to explain, “Think of artificial intelligence today in the same way as we used to think of a paintbrush. A tool is only as good as the person operating it.” In other words, the AI needs to be fed with so-called prompts or keywords to create the desired results. It uses these to search its database for the necessary information and creates a new work. “This does not always produce the desired results”, says Malik with a smile.
AI makes it possible to create elaborate images.
From a legal perspective, the output created by AI is in a grey area. “There are still no explicit laws in Switzerland covering copyright issues for works generated by AI”, explains Malik. A critical attitude is always needed when dealing with AI, however: “Fact checking for text is essential, as is a discussion of the ethical issues with image generation.”
Malik’s general advice for anyone who is interested in this area: “Give the tools a try. Ultimately it’s also just great fun!”
Malik Zayat, Creative Consultant (The picture was made by the app lensa)
