A game changer for your corporate event. The Meta Human never gets tired, is always available and can be used in a variety of ways. The technology can be used to create individual personalities that are precisely tailored to your communication and corporate goals and with whom employees and event participants can build an emotional relationship. Digital humans are sustainable and location-independent.
On this page, you can find out more about the following topics
The innovation – what is a Meta Human?
The technology
Live reaction vs. fake situation
Creation of a Meta Human based on a real person
Your opportunities & advantages
Habegger expertise
The tools – budget & quality
New inspiration for your next project?
Simply put: a digital character. The exciting thing is that you can design it exactly according to your needs, your budget and your goals. The Meta Human can “work” simultaneously in any environment and time zone – this is no longer science fiction, but reality. Today’s technology allows digital humans to be created that look so realistic that you often have to look twice to recognise the difference from a real person.
The Meta Humans innovation has taken a real leap forward since 2021 and opportunities are constantly evolving. This opens up a completely new horizon for companies. Creativity can be used to create experiences with a digital character that leave a lasting impression – whether in customer communication, marketing campaigns or at events.
The technical structure behind digital characters is based on an impressive combination of artificial intelligence (AI), 3D modelling and motion capture technology. With the help of AI, speech and behaviour are simulated in such a way that the character can react to conversation partners in real time – almost like a real person.
Photorealistic representations are created using 3D modelling and render engines such as Unreal Engine, while motion capture systems take movements and facial expressions to a whole new level. The integration of natural language processing (NLP) and machine learning makes it possible for the digital character to be lively and interactive.
The technology is as reliable as live broadcasts on television – there is sometimes a minimal time delay during reports. But that’s just part of it. And we all know: live events always bring with them a certain degree of unpredictability. Even an experienced speaker can have a blackout or make a mistake. This is exactly what makes the live moment so unique and authentic.
Live mode: The Meta Human can interact live and “independently” with the audience or discussion partner. This results in a spontaneous, dynamic exchange – which creates moments of surprise, but also harbours the challenge that it is not always possible to control exactly what the Meta Human says.
Pre-recorded mode: If content is created in advance, the Meta Human’s messages can be controlled very specifically. This gives companies security and predictability, especially for important events or presentations.
This technology offers companies the opportunity to be real pioneers. Digital characters such as the Meta Human are not yet mainstream – those who use them demonstrate courage, innovative strength and a desire to explore new avenues. This is exactly what makes the difference and opens up completely new possibilities for making an impression on the audience.
The innovation makes it possible to create realistic digital characters, animate them and use them in a variety of ways – whether for communication, events or creative projects.
AdvantagesThe Meta Human…
… is your USP in your communication, as the character is individual.
… is reusable and can be further developed.
… only incurs initial costs, as it can be used as required.
… can be staged in different ways.
… does not incur any costs like a speaker (hotel, transport, expenses, fee etc.).
Possible applicationsThe Meta Human offers you a wide range of possible applications where you can use it.
For your event appearance:
In your pre- & post-communication:
In corporate communications:
We created a completely customised digital character for a corporate event – based on Meta Human technology. We completely revised the original character: The head was retained, but adapted to another digital body from an asset repository. This gave us the freedom to create a character that perfectly matched the concept of the event.
To bring the character to life, we used AI-supported text-to-audio technology that realistically produces the spoken text. The animations were adapted to the language file with great attention to detail to create a truly authentic result. The final scene was cinematically lit in Unreal Engine and provided with a futuristic, animated background.
During the physical event, the animated character was broadcast as a high-quality video. He simulated a staged real-time dialogue with the presenter on site – as an AI from the future. With a twinkle in his eye, the character gave humorous and exciting insights into the future development of the company. The visual quality – realistic and futuristic at the same time – thrilled the audience and was a clear indicator of innovation and creativity.
Low budget, high quality. The cost of a Meta Human does not have to explode. It depends on how detailed the character is designed and which platform is used. Our in-house expert Raphi (Senior Expert Media Production) has put many tools through their paces. He knows the best options for platforms that deliver high-quality results.
The costs depend just as much on the requirements. Should it be a digital twin, i.e. an exact digital copy of a real person, or a completely fictitious character?
The effort involved also plays a decisive role: Should the character be worked out and animated right down to the smallest detail, or is a more minimalist approach enough? And, last but not least: Where should the Meta Human be used? Whether in a virtual world, live in front of an audience or in an interactive environment – the planned utilisation has a decisive impact on the budget.
Would you like to find out more about the Meta Human or how you could use this innovation at your next event or in your communication? Andy Ryter (Director of Sales) and Raphael Etter (Senior Expert Media Production) look forward to hearing from you.
Benefit from our technical and creative expertise and our design know-how to create unique events that will inspire your target group with emotions and the “wow” factor.
We will be happy to advise you individually.
