Habegger, the international service provider for live communication, developed a special exhibit on behalf of SBB and the Swiss Museum of Transport. The museum element, which is dedicated to the mobility of the future, was awarded the gold medal for "Best Brandworld & Temporary Exhibition 2018" by the Xaver jury on Thursday evening.
The three keywords that accompanied this project from the very beginning were: tradition, participation and innovation. This approach was intended to illustrate the door-to-door mobility of the future and was taken up by Habegger for the development of the SBB exhibition at the Swiss Museum of Transport. In close cooperation with the client, Habegger ventured towards a vision that combines both futuristic mobility and SBB’s idea of the ‘Smart City’ – innovative, interactive and yet traditional. The result now also convinced the jury of the ‘XAVER – The Swiss Live Communication Award’ and the Habegger team was awarded the golden trophy. ‘We are incredibly proud and delighted about this award,’ says Christoph Schneller, who led the project, ‘It is great to receive such positive feedback from the industry.’
‘SBB Train of the Future’ invites you on a fictitious journey through time
The result is a unique exhibit covering an area of roughly 200 m2. In the ‘SBB Train of the Future’, visitors to the Swiss Museum of Transport can travel from the present into the future in an entertaining way. The central idea that public transport for SBB no longer takes place only by rail was taken up by the architectural picture of a dissolving form. An essential part of this train are the four exhibition modules that cover the pioneering spirit of the beginning, the development of rail travel, digitalisation and future travel behaviour. Visitors can look forward to surprisingly edited historical photos, pictogram holocubes showing the extent to which the world of mobility is already digitalised today and an interactive game that takes them on a fictitious journey into the future.
In total, this was a very complex project that required multi-disciplinary work at the highest level. As a general contractor, Habegger was able to cover all services within its own company, from architecture, media technology and interactive gadgets to the content of the modules. Only the timber construction was implemented by an external company. More than eight kilometres of cable, 650 running metres of LED strips, 21 monitors, 260 video sequences, 50 LED cubes, 350 kilograms of paint and 15.5 tonnes of timber were turned into the ‘SBB Train of the Future’ in over 10,000 working hours.
Media contact:
Lea Catrina
Content Marketing Manager
Riedthofstrasse 124
CH-8105 Regensdorf
T: +41 43 388 78 19
M: lcatrina@habegger.ch
W: www.habegger.ch
