Bühler AG is a leading global technology partner for food and animal feed processing and for the production of high-quality materials. For the Networking Days 2025 – which also marked the official launch of the new Milling Academy – Habegger realised the holistic staging of the newly created learning environment.
The dramaturgical design was developed in preparatory content workshops at Habegger, while technical workshops at Bühler provided a deep understanding of the individual stages of a milling plant. This gave rise to the exhibition’s leitmotif: “The Journey of a Kernel”.
Habegger was responsible for the concept, overall project management and technical realisation, and expanded the existing Academy design with interactive and emotional exhibits. A central element of the exhibition was the “Home of Milling” (4.20 × 3.20 m), a striking house. It serves as a multimedia entry point where visitors can interactively explore the various stations and milling processes.
Another highlight was “New in Milling”. A new development in the prototype stage was presented to a selected audience in secret. The result is a flexible house structure made up of 52 identical modules that can be used both as a large open version (4.10 × 4.10 m) and as a compact closed version (3.32 × 1.76 m). The design can also be reused for trade fair appearances or other event formats. The production also featured a specially created soundtrack with acoustic elements from the miller’s workshop, composed by Habegger.
With the combination of creative staging, technical precision, modular constructions and sustainable materials, Habegger created an immersive learning environment that delighted around 1,000 international guests – and will remain an integral part of the Milling Academy in the long term.
