The 2026 Special Olympics Switzerland National Summer Games brought athletes from all over Switzerland to Zug for four days at the end of May. As the main sponsor, Holcim used the event to demonstrate its connection to the region, encourage interaction with visitors and highlight its commitment to inclusion.
Working closely with Holcim, Habegger developed and delivered the on-site sponsorship experience. From conception and implementation through to on-site support during the event, an interactive meeting place was created that brought the Holcim brand to life for athletes, their families and guests. The result was an authentic experience that captured the spirit of Holcim and reflected the special atmosphere of the National Games.
