“screen-up” is a joint event of Admeira and Goldbach at which more than 40 TV stations annually present their formats for the following year to marketers. This year, we had again the honour to accompany the project as a production partner of showsupport europe llc in the Halle 622.
In addition to the technical planning and implementation of the event, we were also in charge of the direction and the stage design. The stage was in constant change because for each show, we adapted it individually – including furniture, decoration, lighting and everything else that was required. We also recorded, edited and broadcasted the event.
The biggest challenge, however, was the direction process, because more than 40 different stations means just as many different sets with different content and individual technical requirements. Through meticulous planning and close consultation with all parties involved, we were able to master this challenge optimally.
Pictures: © David Biedert Photography AG
