At the start of 2026, Habegger had the opportunity to organize three kick-off events for Swiss Life Switzerland. The events took place at the Swiss Life Arena, which served as a stage for strategy, production, and a shared new beginning.
Ice was deliberately used as a central dramatic element in the production. Artistic highlights such as the synchronized ice skating performance by Cool Dreams, a live show by Dodo, and spectacular stunts by the Ice Stunt Crew provided dynamism, excitement, and surprising perspectives. High-profile speakers from the company complemented the program with clear thematic focus.
Our scope of responsibility included audio, lighting, rigging, broadcast, and pyrotechnics, as well as stage construction. In terms of video technology, the in-house system was expanded to allow for the most flexible use of the large LED cube. In collaboration with Gil & Ruiz, we also created a 9-meter-wide center stage in the shape of an ice hockey puck.
The venue and setting were chosen to reflect Swiss Life’s strong commitment to ice hockey: As the general sponsor of the ZSC Lions and the official sponsor of Swiss Ice Hockey, the arena provided the perfect setting for the events. Furthermore, the Ice Hockey World Championship will take place in 2026 – an additional reason for holding the special edition of the kick-offs at the Eisporthalle.
The Habegger team has been organizing the Swiss Life kick-off event since 2024, previously at the Kongresshaus and with a different setting.
