Another busy year of events is drawing to a close. We are already planning for the many projects upcoming in 2024. But what trends will we see in the coming year? What challenges are our customers and we facing? We asked our internal experts and summarised the seven most important trends for you.
The future of live communication will be defined by the power of stories and content. Companies are increasingly relying on creative narratives (storytelling) that convey the core of their messages rather than producing large-scale physical presentations. This approach not only enables a more cost-efficient realisation, but also a deeper connection with the audience.
The relevance of artificial intelligence (AI) in live communication is growing. From personalised interactions to the data-based optimisation of events, such as sentiment measurement – AI is helping to improve attendee experiences and make events more effective.
AI helps to make events more effective.
Virtual production technology enables immersive experiences without a physical presence at the event venue. This advanced technology opens up new and, above all, more sustainable possibilities for creative stagings and sets new standards for the future of LiveCom.
Digitalisation will continue to play a central role, particularly with regard to the short-term exchange of information. Many corporate and public events are increasingly taking place using digital platforms with broadcast services, which not only minimise costs but also increase flexibility, efficiency and reach.
Digitalisation can increase efficiency and reach.
The growing importance of sustainability characterises event planning. Companies are increasingly focussing on environmentally friendly initiatives, starting with the greater reliance on virtual events to the deliberate use of more sustainable or reusable materials in physical staging.
The future holds a variety of digital formats, including virtual general meetings and interactive online events such as double moderations with a virtual dialogue partner. The current discussion about the best way to organise these formats shows that this is a hot topic that will keep us quite busy in the coming year.
The need to measure the success of LiveCom measures is increasing. Companies are turning to data analysis and performance metrics to maximise the ROI of their events. Our partner knw has launched an innovative, AI-based analysis tool that provides valuable data-based insights for events. You want to know more? Then Andy Ryter, Head of Sales, is looking forward to hearing from you: aryter@habegger.ch /+41 43 388 78 17.
Overall, the live communication industry is a changing and adaptable field that focuses on innovation, efficiency and humanity. The coming years promise exciting developments that will have a lasting impact on the industry.
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