In October and November 2008, BMW Middle East organised impressive roadshows in various Arabic countries in order to present its new 7 series. The ‘Closed Room’ events had to take into account the brand’s status and the high demands of the clientèle.
Our International Projects team took care of the locations, recruited staff on-site, and installed and serviced the sound systems and various screens. The extensive lighting for the ‘Closed Rooms’ and the vehicles was also part of the contract.
