Mercedes-Benz Schweiz AG’s annual kick-off event is a permanent fixture on the agenda for the Swiss dealer network. Traditionally, the management of MBCH looks back on the past year and provides information about future products as well as innovations. In 2021, the event was streamed live from the Habegger Studios in Regensdorf and simultaneously translated.
The virtually present audience was offered an exciting programme: in addition to interesting speeches, live broadcasts and panel discussions, a world-first vehicle was also presented. Another highlight was the award for the best Mercedes dealers. During the stream, the audience was actively able to ask questions and participate in surveys. The event was rounded off with a professional wine tasting. The trick behind this the participants received the package of treats in advance. This meant that the culinary part of the event was a digital accomplishment too.
On behalf of Mercedes-Benz Schweiz AG and in cooperation with the communication agency JEFF, Habegger was responsible for the entire technical planning and implementation of this event. This included, among other things, the studio set-up, the corresponding technology, the live stream as well as the direction and show calling.
