At “screen-up”, a joint industry event by media marketers Admeira and Goldbach Media, over 40 TV broadcasters present their upcoming formats to advertisers each year.
This year, we once again had the privilege of supporting the event as production partner at Halle 622.
In addition to the technical planning and implementation of the event, we were also in charge of the direction and the stage design. The stage was in constant change because for each show, we adapted it individually – including furniture, decoration, lighting and everything else that was required. We also recorded, edited and broadcasted the event.
The biggest challenge, however, was the direction process, because more than 40 different stations means just as many different sets with different content and individual technical requirements. Through meticulous planning and close consultation with all parties involved, we were able to master this challenge optimally.
