Renowned figures from media, communication, business and politics traditionally gather at the KKL Luzern and aboard the «MS Diamant» to explore challenges and innovations.
In 2025, around 300 participants attended the Swiss Media Forum. Prominent speakers such as Federal Councillor Ignazio Cassis and SNB President Martin Schlegel shared insights into their work and inspired meaningful discussions.
A key highlight was the so-called «Elefantenrunde» – a panel discussion with CEOs and publishers from Switzerland’s leading media houses.
Habegger was responsible for consulting, content production, show direction and full technical delivery both at the KKL and on the ship on Lake Lucerne.
Pictures: ©Severin Bigler/SMF
