The term “experience” may have become somewhat more modest in the current circumstances, but it has also become all the more important. The constant need to experience things demands a fundamental rethink among companies in terms of how they convey their brand and messages. The trend: hybrid worlds of experience, greater reach and a new dimension of interaction. To achieve this, we at Habegger are relying on interdisciplinary innovation.
The relevance of visitor centres is greater than ever before. People can meet others, they experience something new, emotions are stirred up, modern protection concepts are an automatic component. With their own world of experience, companies have the opportunity to present their products, history and values and make a lasting impression. This is why we have dedicated ourselves to the visitor centre of the future: physically, digitally, virtually. Innovatively, emotionally, creatively.
MEIKO visitor centre: multimedia exhibition with 360° film animation. (Image: Bern Schumacher)
Visitor centres have always been a central place for exchange and an important identification point for employees. According to Marion Schneider, Creative Director, nothing has changed here, even in the current situation. “This exchange is still being sought, it’s just moving further into the digital world now. However, it’s not smaller than in the real world, but actually bigger”. This opens up a multitude of opportunities. The magic word is: hybrid experience – virtually and physically on site. On the one hand, content is conveyed haptically on site. On the other, interested visitors can consume it online. This increases the reach many times over.
However, not only is the visitor centre of the future characterised by a hybrid design, but it also raises interaction to the next level. “While people take their time, are willing to immerse themselves deeply and seek intensity during a physical visit, directness, efficiency and breadth of information are demanded in the digital sphere”, says Schneider. “The combination of both experiences, which complement each other beautifully and also address even more target groups, is exciting”. And yet, thanks to modern concepts, both versions can also exist independently.
Nevertheless, the question is: Don’t you go to a visitor centre because you’re looking for a sensory experience? “That’s the challenge”, says Schneider. “It’s absolutely possible to bring a sensory experience into your own four walls”. To constantly optimise this sensory experience, we have all disciplines working closely together. “Within this, we make use of existing applications as well as new technologies”, says Schneider. Digital innovation is not an empty phrase. We have proven this as a pioneer in the field of digital events.
Live communication is undergoing a digital evolution. It’s high time to raise the visitor centre to a new level.
Knowledge is the best basis for decision-making. Find out more here about the visitor centre of the future and how a tangible, modern, digital experience resonates with your visitors.
We’ll be happy to share further expertise with you in our white paper entitled “The answer is visitor centre”. This gives you six valuable tips that show how a visitor centre can create added value for a company and how to actively and emotionally engage your visitors.
The topic visitor centre is already a subject in your department, in the company? Or you already have a world of experience and you rather would like to modernise, digitalise it?
We would be happy to consult you from the very first brainstorming session and accompany you as an idea grows and answer your questions until the project’s completion. From the first hello to the next time we meet.
Send us a message, we will get in touch with you soon.
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