Habegger AG, Immersive events, exhibition architecture, scenography

Habegger AG was asked by Bellprat Associates AG to programme a two-screen multi-touch table application for the EATON Visitor Center in Morges in less than three months.

The table provides an exciting and fun way for customers and employees to explore and get to know EATON's huge product palette. Each table has 18 glass cylinders each representing one of the industrial sectors that EATON serves. When you place one of these cylinders on the multi-touch area of the table, the software recognises the sector and displays the corresponding information tree. Then the user can play around to their heart's content and explore the content by moving and rotating objects around, opening, zooming and closing.

A book with blank pages that can still tell a story? Sounds illogical? Our interactive Brand Book can do just that.

Instead of having printed pages, the book will be 'printed' in real time by video projector. Each page can have specific text content and a video can be projected onto the mirror wall in front of the reader. The text content of the pages and the video on the mirror wall can be changed at any time.

Habegger AG took charge of the feasibility study for VERTU as well as the development and programming. Today, the Brand Book is being presented in the VERTU flagship stores in London, Shanghai, Hong Kong and Los Angeles.