A digital event is complex. Without the right technology, the best content will not come into its own. And without good content, even the best technology is useless. For this, the virtual distance to the spectators must be overcome. Where do you start? We'll show you: A successful digital event is built on a solid foundation, the concept – followed by the four pillars: Platform, content, livestream and interaction. So you need to bring all the components of this kit together to make your digital event an experience for your audience.
The concept provides the common thread for your digital event. It includes content-related, creative and dramaturgical principles that serve as orientation for the development, production and realisation of event components. If your concept is not stringent, then your 4 pillars are on shaky ground. So invest enough resources in this first step. It determines your success.
The platform
The platform is more than just the virtual entry point of your event. Here you have the chance to offer your customers an unforgettable visitor journey. Whether 2D or 3D front ends – there are no limits when programming the platform. Of course, the 3D visualisation of a building costs more than a CI/CD-compliant adaptation of an existing design. Your budget and your needs therefore determine the programming and design effort of the platform. It is worthwhile to consult an experienced partner at an early stage, who can advise you on interfaces and data security and design and user guidance.
The content
Content is king – this is still the motto in the digital world. Users unceremoniously punish boring and unattractively packaged content. A stringent and gripping story is a must. This also includes a refreshing moderation that gets to the heart of your message. Therefore, do not forget to spend enough time on developing the content and the dramaturgy of the presentation.
Livestream
A digital event is rarely exclusively digital. In other words: It would be best if you had a studio setup from which you could stream your event. A LED or green screen backdrop or an analogue studio setting – here too, there are various decisions you have to make. By the way, you can also find a large selection of studio offers here.
Interaction
Anyone who has ever listened to a half-hour speech knows that it can be exhausting. So why not involve the audience in your event? Sure, it is more time-consuming, but you will win the attention of your audience. There are various providers of interactive tools on the market. These tools should be as compatible as possible with your platform and simple to use. It would be best if you planned for a well-founded preliminary analysis accordingly.
A smooth interaction of the foundation and the 4 pillars is crucial for successfully planning and implementing a digital event. The more the individual building blocks harmonise and interlock, the more rounded and outstanding the participant experience will be. Therefore, you must invest sufficient time in these areas in the initial phase of your planning and, if necessary, seek the support of an expert service provider.
Do you still need a good address?
Habegger offers you the complete service from a single source, whether it is consulting, streaming technology, content conception and implementation, or even structural measures. Since April 2020, we have implemented over 100 digital events, from SUVA’s online training to Credit Suisse (Schweiz) AG’s entrepreneurial congress. We have the expertise, the experience and the passion for making your digital event an experience. We are happy to support you with your project.
