What was considered an emergency solution a few years ago is now an integral part of many companies' communication mix: virtual events - and increasingly also the virtual Annual General Meeting. But what is the reality behind the scenes – beyond the livestream and voting tool? And what does this change mean from a service provider's perspective?
A conversation about trust, change and the potential of virtual general meetings.
In an interview with Jürg Schwarz, (CEO) at Habegger, we talk about technological challenges, strategic decisions and why digital formats are far more than just a pandemic-related trend. Find out why Habegger sees virtual GMs as an additional option.
Jürg Schwarz: We have been supporting companies in the realisation of digital formats for a long time – from simple live broadcasts to complex digital events. The virtual general meeting was the next logical step. Of course, there was scepticism at first about issues such as security and coordination, but this is precisely where we were able to score points with our experience and build trust. The pandemic was the catalyst, and legal adjustments paved the way. Digitalisation is no longer a temporary solution, but the new normal.
Jürg Schwarz: Many companies are taking a strategic approach to the format, including with regard to CSR and sustainability. Often there is still an either-or between physical and virtual. Hybrid formats are rare – among other reasons, because in the unlikely event of an extended technical failure within the digital component, it cannot be compensated for, and the entire event – including all physical elements – would have to be repeated in the same format. However, interest in digital general meetings is growing significantly. We are realising that companies want to understand what is possible – and what it takes to make it work.
At the same time, the importance of the physical general meeting for many companies should not be underestimated – especially in the case of large listed companies. It is more than just a must-attend event, but an important one in the annual calendar. Getting together in person is a central component of the corporate culture. Networking and presence are difficult to replace with a purely digital format. This aspect is a decisive reason for many people to stick with the physical format or to weigh things up very carefully before making the switch.
The pandemic has shown that virtual general meetings work. Today, we carry out joint test runs with our clients. This is not only a technical dress rehearsal, but also an important step in building trust. – not only in the platform, but also in processes, coordination logic, control sequences and technical interfaces. Anyone who has run through the format once will quickly recognise the advantages and gain confidence. Some have already taken the plunge and are now benefiting from the efficiency, time flexibility and positive response from their shareholders.
Jürg Schwarz: No, we clearly see a long-term development here. Topics such as sustainability, efficiency and budget relief are increasingly coming into focus – and this is precisely where virtual general meetings come in. At the same time, the format allows for more flexible organisation and adapts better to different company needs. CSR regulations also play a role in this context – they increase the pressure to rethink existing structures and establish new, sustainable solutions.
Jürg Schwarz: The question is not whether virtual GMs are better, but whether they suit the company. Those who rely on investor relations and personal contact remain physical. Anyone looking for efficiency, sustainability and flexibility will find answers in the digital space.
Jürg Schwarz: Strategically, the influence remains limited, modern in terms of communication technology – but operationally a clear advantage: considerable savings in human and financial resources.
Jürg Schwarz: We consistently align our offering with the needs of our clients – even if this means replacing physical events with digital formats. Our goal: to offer the best solution for our clients.
Jürg Schwarz: Our teams have time and space for technological experiments, testing new technologies and applying them to client needs. Much of this is created in close cooperation with clients – practical and needs-orientated. Our added value lies in the interfaces: IT, share register, process control and technology must harmonise perfectly to ensure smooth operations.
Jürg Schwarz: Differentiation is not only taking place in the area of virtual GMs. We offer a very wide range of services and therefore the entire format from a single source. We develop content and corporate design, scenography, content creation, event direction, stage and furniture construction, all technical services, broadcasting, overall project management and the right platforms for the virtual GM. This also includes close cooperation with the clients, IT and the share register, as well as the seamless integration of the audiovisual voice message. These interfaces are our USP. We therefore deliver an all-round carefree package – an absolute added value for our clients.
Jürg Schwarz: We think in terms of experiences, not just technology. Content, dramaturgy and interaction must be intelligently. This is the only way to credibly convey emotions on screen and create closeness despite distance.
Jürg Schwarz: From the invitation to the branding, the sound and image quality to the usability for the GM guests: Participants will only feel truly involved and addressed if everything interacts smoothly. Several factors play a central role here:
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Security begins with the announcement of the general meeting. Shareholders must be clearly informed about how access works, how their vote can be cast securely and how they can make their voice heard reliably if necessary. This trust in the digital infrastructure is the basis for successful participation.
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High quality standards are required for audiovisual realisation: Picture and sound must be transmitted in the best resolution and without interruptions. Even superimposed content or presentations must be professionally produced and presented in an understandable way.
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Branding also plays a central role: From the design of the invitation and the visual appearance to the tonality and imagery, everything must be coherent and appealing. The aim is to create an experience that is also transmitted digitally, authentically and personally into the shareholders’ living rooms – as if you were there live.
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A single point of contact for your project who holds all the threads? Who keeps a clear overview? Coordinates all trades? Keeps timing and budget under control? Learn more about how we, as a leading service provider in live communication, operate as an “all-in-one company – everything from a single source”. With 130 employees across 40 professions, we passionately create experiences and drive innovation.
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